User Experience

User Experience, is self-definitive. When a user interacts with something, that action generates an experience. Science informs that if you supply an action, an equal or opposite reaction will occur.

The user, meaning the humans behind these actions, by nature, will search for the easiest, most efficient way to complete a task. The more complex that process is, the less likely they will feel great about repeating that workflow. Along with that frustration, the user may begin to lose confidence in your product, even relating that to your company as a whole. When you lose confidence, you break emotional ties.

To prevent the above, we must utilize our talents, knowledge and life experiences to develop processes that live to solve problems. We rely on our self-discipline to evolve our skills beyond what tradition can teach and it’s that inner drive that can, literally, change the face of our world.

We’re witnessing a point in history where humanity, as a whole, values the colossal importance and talent of a “smart designer.” To design great experiences, you must adapt your skills to meet the unique needs of each business problem. UI/UX designers form strong partnerships with clients on the front lines to cut the problem off at its source, reinforcing the foundation of that product or service to convert guests to lifetime advocates.

Dime a dozen

If you want someone creative, there are millions of them. We’re not mystical creatures, unicorns or shaped like the letter “T,” but find one with a passion for the full-circle of a business strategy, and you’ll have an always-learning, passionate and eternally valuable business partner. If the designer fails to fully understand the foundation of its target users, they will create something lacking passion. Not in the design, but the purpose and function behind it.

Final Thought

Two designers attempt to solve a problem. One creates a senseless design, but easy on the eyes, fulfilling the visual stimulation. The other formulates a “smart” design, solving the structural problem, but lacks “WOW” factor.

Designers who solve the right problems understand the underlying needs of the problem, addressing the foundation and providing an effective, strategic solution so that the person feels emotionally engaged, visually captivated and able to navigate with basic intuition.