Prestashop is a free, secure and open source e-commerce platform, packed with over 200 features that will run on just about any web server.If this isn’t enough to convince you to give it a shot, we’re going to run through a few reasons on why to use Prestashop for your e-commerce store.
These reasons are by no means the only reasons to use Prestashop. Merchants’ needs will vary from store to store but we are yet to come across an e-commerce store that could not be run on Prestashop.
1. It’s Open source
Being open source means Prestashop can be used, changed and distributed in whichever way you see fit. If you’re an agency or designer looking for an e-commerce platform then Prestashop could be for you.
You could potentially, and quite easily, use Prestashop as a white label e-commerce platform for your client projects.
If however you’re a merchant, being open source means that there is a huge community of developers ready to help and aid you with your needs, as they actively work with the software and you don’t have to rely on the Prestashop team directly to aid you in your problems (often at a very large fee!).
2. Prestashop Themes and Modules
Prestashop Themes and Modules allow you to completely change the look and feel of your store, often for free.
If you’re willing to put in the time yourself to create something bespoke for your store, this is also very easy to do.
3. Prestashop Overrides
Prestashop overrides allow developers to overwrite Prestashop’s core functionality, safe in the knowledge that their changes are not overwritten when Prestashop updates.
You can override Prestashop modules as well as Prestashop’s controllers and classes.
If you’re familiar with WordPress’ filter system this is quite similar.
As a merchant this might sound like nonsense to you, but it means that if a feature is not on your store, a developer can effectively create any feature you wish.
4. Localisation
Whether your store is in the UK, USA, Germany or the middle east, Prestashop supports your currency and language.
Translations by the Prestashop community are available from the official website.
Prestashop supports multiple languages and currencies on one store, so your customers can then select their native currency. You need not have multiple stores for different regions, as Prestashop enables you to sell globally with ease.
5. SEO (Search Engine Optimisation)
Ranking well with Google can make or break your store. Luckily, Prestashop is very search engine friendly.
Prestashop features ‘pretty’ URL’s for all of your pages and products, allows custom meta information, such as titles and keywords for each product, category and page, auto-generates Google XML Sitemaps, canonical URLs and much more.
Your e-commerce store is optimized correctly for Google.
6. Payment Providers
Prestashop comes with a number of payment providers such as PayPal and Google Checkout. If you’re looking for something a bit more specific, such as SagePay, then a number of payment modules are available on the Prestashop Addons website covering just about every payment provider.
7. Security
Prestashop is fully PCI Compliant and fully supports Secure Sockets Layer (SSL) certificates. Sensitive information such as passwords and cookies become encrypted and the Prestashop software encourages secure use, such as renaming your admin area’s URL to something more private, at every step of the way.
You can rest assured that Prestashop has put all the best security practices for e-commerce stores into practice on your behalf.
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