Prestashop is a widely acknowledged open source e-commerce solution that is powered by PHP, MySQL and Smarty Template Engine. Since it is an open source solution, you need not pay anything to purchase it. Its code is easy to modify and customize to suit the unique requirements of your business. Prestashop was officially introduced in 2007 and has been growing steadily, thanks to its community of dedicated PrestaShop developers. Installing Prestashop is not an issue as it installs within seconds, due to its small size, 2.2 MB.
You just need to spend on the e-commerce developmentpart and you can have a dynamic online store through which you can sell thousands of products right from pins to electronic items. Advantages of using PrestaShop are immense. This extraordinary e-commerce platform is famous for its brilliant interface. It is extremely creative and user friendly. Customers are guided throughout the store from this interface. Prestashop has wide verity of themes that customers can select from. Free themes are available for Prestashop web store and one can also modify them as per the requirement.
You just need to spend on the e-commerce developmentpart and you can have a dynamic online store through which you can sell thousands of products right from pins to electronic items. Advantages of using PrestaShop are immense. This extraordinary e-commerce platform is famous for its brilliant interface. It is extremely creative and user friendly. Customers are guided throughout the store from this interface. Prestashop has wide verity of themes that customers can select from. Free themes are available for Prestashop web store and one can also modify them as per the requirement.
Why should one use Prestashop for online shopping cart?
· The default PrestaShop installation provides a lot of things needed to maintain a shopping cart website such as product catalogue, stocks, shipping, orders, customers, newsletters, coupon and codes. Also there are more free and commercial add-ons available for adding extra features.
· In order to boost customer satisfaction and loyalty, PrestaShop offers a number of features such as gift vouchers, coupons, ability to provide feedback and comments, quantity discounts and much more.
· Next, PrestaShop supports wide range of international languages and currencies allowing you to sell to a global customer.
· You can also run customized affiliate programs with Prestashop and also get detailed statistics regarding them to measure their performance.
· Talking about the security of Prestashop, it is laden with impressive security features that protect your online store from hackers and other malicious software. Some of the amazing security features offered are ability to set up security permissions for users, maintenance mode, in compliance with PCI & SSL, e-mail header injections blocked, helps you block repeated attempts to recover passwords etc.
· Further, PrestaShop allows online merchants to alter the theme of their site without affecting its structure and the information contained in the back office.
· The built in SEO features of Prestashop allow you to gain maximum visibility on search engines. Some of these features include URL re-write options, a dedicated URL for every product, Google sitemap integration, auto generated site map, automatic robot.txt and .htaccess files etc. It also helps reduce duplicate content with Canonical URL feature.
Mentioned above were some of the prominent PrestaShop advantages. Apart from these, there are many more features and advantages that Prestashop shopping cart software offers to online merchants. It is undoubtedly the best e-commerce solution for small and medium sized enterprises.
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