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Monday, 22 July 2013

Responsive Website or a Mobile Website?

Posted on 01:31 by Unknown
With ever changing trends and a multi fold increase in Mobile Internet users, more and more companies today are aiming to create websites which would make their services available to mobile users. It is a fact that what seems to be more important on a desktop might not be equally important or useful for a mobile user who is accessing the page on a much smaller screen and is on the go. That is why, thinking properly before you choose to build a website for the smaller devices, for your company or business is so important. 

1. Responsive Web Design

A responsive website is basically a website which can adapt itself on different screens regardless of the device you are playing it on. You build one single responsive website and it re-sizes itself accordingly across any device.

2. Mobile Sites

A mobile website is similar to a regular website and can be accessed with the help of different browsers, the only difference being it is created for small-screen devices. Mobile sites are optimized for on-the-go users, contain limited (or rather, necessary) content and are lighter and faster than responsive websites.

Responsive Web Design V/S Mobile Sites

When comparing these two, you really need to keep in mind as to what the purpose of the site is going to be. If it is a website aimed at providing its users a mobile experience which involves quick decisions like buying and selling, then a separate mobile site is a better option. However, if you need to constantly add and update it with new trends, then a single responsive designed site is a better option. This is because, when it comes to easy updating, mobile sites can be a pain because the site would need to be updated twice (desktop version and mobile version).

Also, it depends on what your budget is when you are planning to create a site. A mobile site requires low development charges compared to responsive design sites which need sophisticated coding and heavy technicalities. Other advantages that a separate mobile site holds over responsive design sites include DIY options and affordable web development. When it comes to optimization and SEO, and adding conversion and redirect codes, responsive designed websites rule the roost.

The above comparison clearly shows that there are pros and cons for both the choices. It depends on you and the nature of your business as to what would be the best fit for your situation. It’s better to research well and understand your own business for best results.
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