Increasing traffic to your website - SEO

All efforts to drive traffic to your site culminate with the idea of Search Engine Optimization. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Here are three tips to improve your search ranking in Google.

• Google places a lot of emphasis on links. When someone searches on Google for a particular keyword, Google has analyzed how many other sites have your link on their sites, which increases credibility and therefore heightens your ranking.

• Use the Google Adwords Keyword Tool. This tool offers you keyword suggestions for your site, as well as provide stats on each keyword, like how many people search that per month and which websites you'll be competing with.

• When Google crawls your site, it's going to want to know what – and who – you are. Creating meta tags and posting keyword-rich content to your site are essential. Don't forget to name all of your photos with keywords, either.